What Is a Website?
A website usually contains multiple pages and allows visitors to learn about your company, services, team, resources and contact information.
What Is a Landing Page?
A landing page is usually built around one campaign, offer or conversion goal.
Website
- Multiple pages
- Multiple navigation options
- Broad company information
- Useful for SEO and brand presence
- Supports long-term visibility
Landing Page
- Focused on one goal
- Minimal distractions
- Designed for campaigns
- Often includes one primary CTA
- Useful for lead capture
When Should You Use a Website?
Use a website when customers need to explore your company, services and resources before deciding what to do next.
When Should You Use a Landing Page?
Landing pages work well when you are promoting a specific offer, webinar, consultation, download, service or advertising campaign.
Final Thoughts
The right choice depends on your objective. If your goal is exploration and brand information, a website may be better. If the goal is one focused conversion action, a landing page can simplify the experience.