What Is SEO?
SEO stands for Search Engine Optimization. It is the process of improving your website so search engines can better understand, crawl and rank your pages.
Why SEO Matters for Small Businesses
Search engines can help potential customers discover your business when they are actively looking for a service or solution.
Start With Keywords
Keywords are the words and phrases people type into search engines.
Example
Instead of only targeting "automation," a business may target more specific phrases such as "CRM automation services" or "GoHighLevel automation for small business."
Optimize Your Pages
Each important page should have a clear topic and relevant content.
- Clear page title
- Useful headings
- Relevant page content
- Meta title and description
- Internal links
- Descriptive image alt text
Create Helpful Content
Blog articles can help answer questions your potential customers are already searching for.
Do Not Ignore Technical SEO
Your website should load properly, work on mobile devices and allow search engines to access important pages.
Local SEO
Local businesses should also keep their business information consistent and maintain an accurate Google Business Profile where relevant.
SEO Takes Time
SEO is generally a long-term strategy. Publishing useful content, improving your website and maintaining technical quality consistently can build visibility over time.